Media Fontaine Media

Term-Based Marketing Expertise

fontaine — Thu, 10 Sep 2009 21:11:24 +0000

I’m available for project management, term-based strategy planning, custom training, speaking, and specialty services.

These types of services normally run for a fixed term or work towards a specific objective. My expertise guarantees you qualified leadership and guidance when its needed most.

Don’t waste a full-time salary on a Marketing Director. Get the resources when you need them and only play for what you use. Hourly and weekly rates are available.

Communications Training Packs

fontaine — Thu, 10 Sep 2009 21:00:35 +0000

If you’ve got big ideas but don’t always have the budgets to support them, you’re already used to doing things yourself. And it’s often a wise investment.

I’ve discovered an entire market segment that can’t consistently afford the big pricetags associated with some marketing strategies and ongoing execution and have developed a series of high-impact training sessions to jumpstart your market development and allow you to support the effort going forward.

This is an exciting way to get big time results without breaking the bank. My clients walk away from the sessions with an operational ability to execute some of the most demanding campaigns. Join these business leaders who have taken control of their marketing dollars.

Learn to do things like:

• Electronic Direct Mail Campaigns
• Telesales
• Hosting a special event
• PR and Media Management

Media Maven

fontaine — Thu, 10 Sep 2009 20:12:28 +0000

To get your message out, I’ve created industry alliances with national and international distribution channels.

In concert with traditional advertising through magazines, radio, and television, I’ve developed and constantly vet new media so my clients always have access to the latest and greatest in the industry.

With blogs, podcasts, kiosks, websites, digital community-based marketing, satellite radio, in-store and location based displays, the ability to target audiences has never been more sophisticated than it is right now.

With efficient and directed messaging, the days of expensive blanket advertising with the hope that something might connect are long gone. We can now deliver more value for every dollar and deliver every message to an audience that is qualified and ready to hear what you have to say.

Weak Point Analysis™

fontaine — Thu, 10 Sep 2009 20:03:35 +0000

To plan business objectives, I’ve developed a proprietary technology called Weak Point Analysis (WPA). At the centre of my programs is a focus on the Achilles’ heel intrinsic to every system. WPA gives me the information I need to exploit shortcomings, consistently.

WPA works because it’s an organic tool that my clients help to shape. Our initial consultation is designed to assess the current state of operations through an interview-style meeting. Once I determine market and strategic objectives, I apply a series of custom WPA metrics, which reveals the best focus candidates.

The results of the WPA and demographic study are consolidated in a report that — often for the first time — lets my clients make informed decisions about the opportunities where a marketing strategy will payoff.

(social) Media Maven

fontaine — Thu, 10 Sep 2009 19:36:55 +0000

Everyone’s got a Facebook page. Smart people have twitter accounts (follow me here) but is your social media strategy comprehensive? Will it work?

This package includes a customised half-day of training to be provided to you or your staff onsite. Training will leave you with the knowledge and confidence to maintain and develop your market and content strategy going forward.

The (social) Media Maven package includes everything you need to get started:

Optimization		Account setup and optimization with all appropriate networks (typically based on Weak Point Analysis™)
Training		1/2 Day of training, delivered at your location, so you’ll be confident in your ongoing success.

Web Biz Start-Up

fontaine — Tue, 08 Sep 2009 21:58:59 +0000

In today’s market, businesses that ignore the web are simply being ignored.

An intelligent brand with reliable collateral makes your business shine. Throw in a website that you can update anytime with new products, service changes, or anything you want!

You only pay one time and manage future updates the way you want.

Every Web Biz Start-Up package includes:

Brand Kit		3 logo concepts, 3 colour stories, and 3 rounds of revisions
Collateral		1000 business cards, 500 pages of letterhead, and 500 enveolopes
Web Kit		3 concepts, fully update-able by you, unlimited email accounts, 10 GB of storage, and one full year of hosting